Welcome to Nollywood!
Pop quiz- which film industry is second only to Bollywood? Did you guess Nollywood? You would be correct! Nigeria’s movie business is in the top three film industries of the world, ahead of Hollywood! That is a significant achievement for a relative newcomer.
Although the name Nollywood, as it is affectionately known, was coined in the 90s, it’s roots traces back to the 50s and 60s. It has gone through many phases over the decades. The 70s brought the now-classic titles such as Kongi’s Harvest; Bisi, Daughter of the River; and Mosebolatan. The 80s and early 90s were known for the prolific output for the huge direct-to-video market, churning out thousands of movies- often with production times of less than 2 weeks! The late 90s marked the boom that placed Nollywood in the world’s top three film industries, where it has remained since.
Nowadays, the focus is shifting from quantity to higher production values. This is seen in recent movies such as Niyi Akinmolayan’s The Wedding Party, Seyi Babatope’s Lunchtime Heroes and Jigi Bello’s Flower Girl. It is also evident in well-known director Robert O. Peters’ films. His 2014 movie, 30 Days in Atlanta, was declared the highest grossing Nigerian movie of all time. His latest, Alexandra, is a cross-over thriller starring Vivica A Fox, Joseph Benjamin, and Freda Steffl.
The same creativity and innovation that Nigerian filmmakers exhibit in their works is also present in many other aspects of Nigerian culture and business. Culturally Naija and WeLead, Inc. are celebrating that creativity and innovation by presenting the 2nd Annual Nigeria Cultural Parade and Arts Festival.
The parade will kick off at 9:00 am on September 29th at 1510 Polk St near the Toyota Center. Immediately following the parade, the Nigeria Arts and Cultural Festival will begin at Root Memorial Park across the street from the Toyota Center.
What is your favorite Nollywood movie?